Part 5
Analisis dan identifikasi strategi pemasaran
- segmentation(geografis,demografis,dsb), targeting(memilih segmen pasar, ukuran, dsb), dan positioning(memilih dan identifikasi serta komunikasi posisi)
- value(brand(tingkatkan brand equity),service(tingkatkan service quality),process(melibatkan seluruh karyawan langsung atau tidak))
- taktik(diferentiation(perbedaan dengan perusahaan lain),marketing mix(strategi produk,price,place,promotion),selling(membuat konsumen membeli produk kita))
Bagus….
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